Flying-Cart.jpg' alt='By Cart Ecommerce Hosting Powered Shopping Software Volusion Web' title='By Cart Ecommerce Hosting Powered Shopping Software Volusion Web' />What is ecommerce Ecommerce explained with examples.What is ecommerce First things first.Before we get into the nitty gritty of the ecommerce realm, lets first answer one fundamental question what exactly is ecommerce Simply put, ecommerce refers to commercial transactions conducted online.This means that whenever you buy and sell something using the Internet, youre involved in ecommerce.Looking for the Best Ecommerce Software to easily create an online shop Find the top ecommerce website builders at Website Builder Expert today.By Cart Ecommerce Hosting Powered Shopping Software Volusion Web' title='By Cart Ecommerce Hosting Powered Shopping Software Volusion Web' />It was August 1.Around noon that day, Phil Brandenberger of Philadelphia logged into his computer and used his credit card to buy Stings Ten Summoners Tales for 1.That story may not sound too exciting today, but at that time, this particular transaction made history.Why Because it was the first time that encryption technology was used to enable an internet purchase.Many consider that moment as the first true ecommerce transaction.Needless to say, ecommerce has grown by leaps and bounds since then.Big. Commerce cites that ecommerce is growing 2.Markerter, global ecommerce sales are expected to top 2.Thats a lot of growth and money, which is why if youre interested in doing business online, you need to know the ins and outs of the ecommerce industry.And thats exactly what this guide is for.In this resource, we take a deep look at the ecommerce industry how it came about, what types of merchants are out there, and what platforms enable online selling.Well also shed light on notable ecommerce success stories and flops to give you a better idea of what it takes to succeed in this industry.Whether youre someone who wants to start an ecommerce site or youre already running an online store and just want to learn more about the industry, youll find plenty of nuggets in their guide.Dive in below or jump to a specific section What is ecommerce Types of ecommerce merchants Classifying ecommerce merchants according to what theyre selling Classifying ecommerce according to the parties involved Ecommerce platforms a look at where and how ecommerce takes place Ecommerce examples success stories and flops.Types of ecommerce merchants.There are many ways to classify ecommerce websites.You can categorize them according to the products or services that they sell, the parties that they transact with, or even the platforms on which they operate.In this guide, well look at all three aspects to give you a clear picture of what types of ecommerce sites are out there.Classifying ecommerce merchants according to what theyre selling.Lets start with the products and services typically sold online.Below is a list of ecommerce merchants according to what they sell. 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Stores that sell physical goods.These are your typical online retailers.They can include apparel stores, homeware businesses, and gift shops, just to name a few.Stores that sell physical goods showcase the items online and enable shoppers to add the things they like in their virtual shopping carts.Once the transaction is complete, the store typically ships the orders to the shopper, though a growing number of retailers are implementing initiatives such as in store pickup.Some examples of these ecommerce stores include eyewear retailer Warby Parker, menswear store Bonobos, and shoe retailer Zappos.Service based e tailers.Services can also be bought and sold online.Online consultants, educators, and freelancers are usually the ones engaging in ecommerce.The buying process for services depends on the merchant.Some may allow you to purchase their services straightaway from their website or platform.An example of this comes from Fiverr.People who want to buy services from Fiverr must place an order on the website before the seller delivers their services.Some service providers, on the other hand, require you to get in touch with them first i.Web design company Blue Fountain Media is one example of a business that does this.Digital products.Ecommerce is, by nature, highly digital, so its no surprise that many merchants sell e goods online.Common types of digital products include ebooks, online courses, software, graphics, and virtual goods.Examples of merchants that sell digital products are Shutterstock a site that sells stock photos, Udemy a platform for online courses, and Slack a company that provides real time messaging, archiving and search for teams.Classifying ecommerce according to the parties involved Another effective way to classify ecommerce sites Look at the parties participating in the transaction.These typically include 1.Business to consumer B2.C Transactions happen between businesses and consumers.In B2. C ecommerce, businesses are the ones selling products or services to end users i.Online retail typically works on a B2.C model. Retailers with online stores such as Walmart, Macys, and IKEA are all examples of businesses that engage in B2.C ecommerce. 2. Business to business B2.B As its name states, B2.B ecommerce pertains to transactions conducted between two businesses.Any company whose customers are other businesses operate on a B2.B model. Examples include Xero, an online accounting software for small businesses, ADP, a payroll processing company, and Square, a payments solution for SMBs.Consumer to business C2.B Consumer to business ecommerce happens when a consumer sells or contributes monetary value to a business.Many crowdsourcing campaigns fall under C2.B ecommerce. Soma, a business that sells eco friendly water filters is one example of a company that engaged in B2.C ecommerce. Back in 2.Soma launched a Kickstarter campaign to fund the manufacturing of their product.The project was successful, and Soma went on to raise 1.Consumer to consumer C2.C As you might have guessed, C2.C ecommerce happens when something is bought and sold between two consumers.C2. C commonly takes place on online marketplaces such as e.Bay, in which one individual sells a product or service to another.Government to business G2.B G2. C transactions take place when a company pays for government goods, services, or fees online.Examples could be a business paying for taxes using the Internet.Business to government B2.G When a government entity uses the Internet to purchases goods or services from a business, the transaction may fall under B2.G ecommerce. Lets say a city or town hires a web design firm to update its website.This type of deal may be considered a form of B2.G. 7. Consumer to government G2.C Consumers can also engage in B2.C ecommerce. People paying for traffic tickets or paying for their car registration renewals online may fall under this category.Ecommerce platforms a look at where and how ecommerce takes place.Weve talked about the types of ecommerce transactions on the web as well as the products and services sold online.But where and how do these transactions take place Answer it varies.In this section, well shed light on some of the most common platforms on which ecommerce takes place.Online storefronts Having an online storefront is one of the most straightforward ways to conduct ecommerce.The merchant creates a website and uses it to sell products and services using shopping carts and ecommerce solutions.The right solution will depend on the merchant and their products.Below is a list of some of the top ecommerce platforms.Check them out and see which one is right for you.Magento Considered by many as one of the most flexible ecommerce solutions in the market, Magento offers powerful features right out of the box.It gives merchants the ability to customize just about aspect of their ecommerce store, and you have complete freedom over the look, feel, and functionalities of your site.Magento also has an active community of experts, developers, and agencies allowing merchants to easily connect with others if they need support.And if you need to further extend the functionality of Magento, you can always use add ons to enhance your site.Demandware This fully hosted solution allows you to run a powerful ecommerce store in the cloud.Merchants using Demandware wont have to worry much about platform maintenance and development since its fully hosted by the company though this may limit your freedom a bit.One of Demandwares strengths is that its built with omnichannel retailers in mind, and it has features that enable merchants to easily sell across physical and digital storefronts.Teaching Textbooks.Toll Free1 4. 05 5.Office. 8am 5pm CST Monday Friday.
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